Our Approach


Tap into our network of talented and experienced professionals to take care of all aspects of hotel investment, development and operations. From financing, to internal operations YMC provides the support and resources needed to create outstanding results for hotels and resorts in both primary and secondary markets. We own and operate many top performing brands and franchise properties in the industry, including Marriott, Starwood, and Hilton properties.

 

OUR ADVANTAGES

Since we operate as independent investors, developers, and operators of branded hotels, you can maximize your assets to their fullest potential by working with our experienced team. We have earned several awards with the highest honors in guest satisfaction and continue to maintain a very high standard of excellence within the hospitality industry.

NEW DEVELOPMENT

We are continually expanding our portfolio through third-party management, new development, and equity participation. Our team has the experience and resources to develop all hotel segments to create profitable opportunities for investors. Turn to us for a wide array of services, including: third party management, development, asset management, special services, interim management services, and consulting.

OPERATIONAL EXCELLENCE

We differentiate ourselves from competitors with our hands-on and scorecard-based management approach. This allows us to produce superior results in all areas of hotel operations. From guest satisfaction ratings to profitability, working with us means you can take advantage of our innovative information technology systems and unique approach to drive revenue and increase profitability quarter after quarter.

SALES AND MARKETING EXCELLENCE

Our hotels consistently outperform competitors in RevPAR and market share growth thanks to our focused market-based analytics and strategic marketing initiatives. Our centralized revenue management process allows us to maximize and coordinate revenue streams through all viable channels. We take a proactive approach to stay ahead of market trends and ensure all sales and marketing initiatives provide the highest return on investment.

FINANCE

Our state-of-the-art accounting platform allows us to take care of the financial side of hotel management with a centralized, in-house accounting system. We are able to consolidate financial data with ease and determine what the most cost-effective and profitable solutions may be.

 

HUMAN RESOURCES

We have worked hard to develop a working environment where our associates can thrive. We make sure every employee receives the high level of training they need to work with our brand partners and proprietary systems effectively. Our general managers are mentored and supported throughout their careers to ensure they maintain a high level of excellence and consistency throughout their property.

FOOD & BEVERAGE

We believe the food and beverage department at our full-service, select service, and extended stay hotels are an integral component of the guest experience. From menu design to food and beverage purchase orders, we can assist with streamlining all back of the house operations to enhance the guest experience in the most profitable and efficient way.